Make car ownership less desirable
As an experiment in central Bath the council replaces meter parking spaces with far more car club spaces. It raises the price of resident on-street parking permits and uses the money to subsidise car club membership. It provides a year's free membership to the first hundred city centre car owners who apply, reviews their experience and quantifies the financial benefit to them. They tell other people and some decide they don't really need to own a car after all.
Why the contribution is important
Getting away from cars needs carrot as well as stick. No matter how many cycle routes and improved pedestrian walkways are provided the psychological leap from car to no car is a huge one. So thousands of seldom-used cars clog up Bath's streets. If and when car owners experience car club membership as providing most of the advantages of onwership at lower cost they will give up ownership in gradually increasing numbers.
by stephen7675 on December 21, 2020 at 05:13PM